Brand: Duolingo’s all about languages, so the more people learning them, the better!

Consumer Insight:

There’s more to learning a language than the standard phrasebook gives you. In fact nothing screams ‘tourist’ more than the clunky phrasebook or the bad outcomes of a rushed Google Translate, a literal language barrier. Duolingo’s immersive and on the go app gives you the flexibility to see the sights and get a word or two right.

Solution:

Visualise the language barrier that the phrasebook acts as when learning the local language in a different country.

Art Director: Sandy Matta

Copywriter: Josie Hicks