This out-of-home campaign was created as a part of the D&AD New Blood Competition. The brief from Audible asked this: encourage people to make use of their free time. 

Consumer Insight:

People love to read books, but the actual process of reading can be quite tiring and monotonous. Reading a book from start to finish is often hard work. In some cases the desire to finish one more chapter or reach the end of the story gives way to blurry eyes or a tired head where the book ends up balanced on the top of your nose as you doze off to sleep.

Solution:

The campaign recreates the sometimes tedious and eye-tiring experience of following printed type on a page and the call to action invites readers to ‘Just hear it instead’.   

This project won a Wood Pencil award.